Tag: Google Ad Bidding
-
Google’s New Programmatic Bidding for Limited Ads: A Comprehensive Overview
In a significant move, Google has announced the introduction of programmatic bidding for Limited ads, set to be implemented in the first quarter of 2024. This development represents a notable shift in Google’s advertising strategy, particularly in how ads are served and monetized. It’s a change that is poised to impact publishers and advertisers, offering…